Truc
LeaderDeveloper
Developed Hoahwa from the ground up — building the product, shaping delivery, and assembling the first team behind the studio.
Process
A clear roadmapfrom audit to go‑live
A fast, structured workflow designed to reduce risk, align early, and ship confidently—without surprises.
A 5‑phase delivery process
Phase 01 · Week 1
Audit & Wireframe
Research, direction, and layout approval
WireframeUX AuditCompetitor AnalysisDirection
Reference audit
Review competitors and best-in-class patterns to define UX direction and reduce risk.
Theme direction
Propose 1–2 visual/UX directions (typography, layout, hierarchy) aligned to brand and category.
Wireframes
Lo‑fi wireframes for key page types to align structure before development.
Approval loop
One structured revision round after feedback; then lock scope and move forward.
Phase 02 · Weeks 2–4
Theme Development
Build the storefront with custom sections
Shopify LiquidCustom ThemeSectionsResponsive
Homepage
Hero, category blocks, best sellers, promo banners, trust cues, and a conversion‑ready layout.
Collection
Filtering, sorting, pagination, and responsive product grid aligned to catalog needs.
Product detail
Gallery, rich product data (metafields), tabs/sections, and cross‑sell patterns.
Cart
Quantity edits, discounts, order summary, and a clear path to checkout.
Responsive
Desktop / tablet / mobile QA to keep UX consistent across devices.
Phase 03 · Weeks 4–5 (overlaps with Phase 2)
Catalog Setup & Import
Structure products so content scales
MetafieldsTemplatesQA
Catalog structure
Collections, product types, tags, and metafields schema for consistent data.
Import template
CSV / sheet template for internal team entry with clear required fields.
Import + QA
Batch import and validate rendering in the theme for initial SKUs.
Phase 04 · Weeks 5–6
Go‑live Setup
Tracking, QA, and launch readiness
LaunchGA4TrackingQA
Domain & SSL
DNS, HTTPS, redirects, and device checks.
Analytics
GA4 setup and key eCommerce events (view_item, add_to_cart, purchase).
Ads
Conversion tracking and integrations aligned to launch needs.
Final QA
End‑to‑end flow test: browse → cart → checkout → confirmation + cross‑browser checks.
Phase 05 · Week 6
Base SEO & Performance
Technical foundations (not ongoing SEO strategy)
SEOPerformanceCore Web Vitals
On‑page structure
Title/meta templates and heading hierarchy across page types.
Structured data
Schema markup for products and site structure where relevant.
Sitemaps + robots
Clean indexing and crawl hygiene.
Core Web Vitals
LCP/CLS/INP fundamentals with sane media loading defaults.
Images
Responsive delivery + compression guidance (format and sizing) for speed on mobile.
After launch
Ongoing supportthat scales with you
Updates & new features
New landing pages, bundles, subscriptions, loyalty, and app integrations—built consistently on top of the existing theme.
Campaign execution
Fast build cycles for seasonal promos, launches, and conversion experiments.
Analytics-driven improvements
Review GA4 + storefront data, identify drop-off points, and ship targeted UX fixes.
Team enablement
Guidance for Shopify admin workflows and structured content entry so internal ops move faster.
Meet theteam
A small, hands-on studio — built by the people who ship the work.
Thao
Marketing
Shapes how Hoahwa shows up — brand storytelling, campaign strategy, and content that connects our work with the clients who need it.
Designer
Assets Material
Owns visual direction and production assets — UI layouts, brand imagery, iconography, motion references, and design systems that keep every build on-brand and shippable.
