AEO / GEO
Search is moving inside AI. ChatGPT, Perplexity, and Google AI Overviews now answer shoppers directly—and only cite the brands they trust. We make sure that brand is yours.
An AI answer names a handful of sources and drops the rest. We engineer your store, content, and structured data so yours is one of the names that gets read out.+35%
STEP 1
Where you stand in AI search today
STEP 2
Make your store machine-readable & quotable
STEP 3
Prepare for AI agents that buy for shoppers
Why AEO / GEO now?
AI Overviews and chat assistants compress ten blue links into a single answer. Paid click-through on AI-Overview queries has dropped sharply, while traffic that arrives from AI tools converts at a notably higher rate—because the shopper already trusts the recommendation.
AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are how brands stay discoverable in that world: structured data, answer-first content, clean entity signals, and a storefront fast and open enough for AI crawlers and shopping agents to read.
We combine our Shopify engineering, performance, and content discipline into one outcome: when an AI answers a buying question in your category, your brand, products, and policies are the source it cites.
We're focused on measurable outcomes — case studies will follow as we publish each engagement.
We are a young, dynamic boutique agency focused on crafting high-end websites that stand out. By working directly with individual clients, we bring exceptional dedication and high personal accountability.
Cost efficiency is always our key strength. Our ultimate ambition is to win prestigious awards at leading global design organisations, combining pristine aesthetics with flawless technical compatibility.
Ready to build something extraordinary?
Where we are
No borrowed logos, no invented quotes. This is what we've built, how we work, and what you can verify yourself today.
hoahwa.com is designed, built, and shipped in-house on Next.js — every design decision, performance budget, and Lighthouse score documented and open to inspection.
No account managers, no handoffs. You talk directly to the developer and designer doing the work — which is why we can move fast and quote lower than a traditional agency.
Every engagement begins with a written scope and a flat quote. You approve it before a line of code is written, and we hold the price if our estimate was wrong.
We publish a case study only once a project has shipped and the client has approved the write-up. When there's a result worth showing, it will appear here with their name on it.
SEO optimises for ranking in a list of links. AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) optimise to be cited inside AI-generated answers—ChatGPT, Perplexity, Gemini, and Google AI Overviews. It relies more heavily on structured data, entity clarity, and answer-first content than on classic keyword ranking alone.
We test a fixed set of buying-intent prompts across the major AI engines on a recurring schedule and track whether—and how—your brand is cited, alongside share-of-voice versus competitors, AI-referred sessions, and assisted conversions.
Schema and crawlability fixes are picked up within weeks. Building durable citation share across engines is a compounding effort, typically meaningful over 2–3 months as content and entity signals mature.
Agentic commerce is when an AI assistant completes a purchase on the shopper's behalf—reading your catalogue, confirming stock, and checking out via APIs. It is early, but the brands structuring their data now are the ones agents will be able to transact with first.
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