Hoahwa

AI Search

Optimization

AEO / GEO

Search is moving inside AI. ChatGPT, Perplexity, and Google AI Overviews now answer shoppers directly—and only cite the brands they trust. We make sure that brand is yours.

Brands cited in an AI answer earn up to +35% more organic clicks. We engineer your store, content, and data to be the answer.

STEP 1

AI Visibility Audit

Where you stand in AI search today

  • Prompt-set testing across ChatGPT, Perplexity & Gemini
  • Share-of-voice vs. competitors in AI answers
  • Structured-data & crawlability gap analysis
  • Entity & brand-knowledge mapping
  • Prioritised citation-gap report
Get Started

STEP 2

Answer Engine Build

Make your store machine-readable & quotable

  • Product, FAQ, Article & Organization schema
  • Answer-first content & FAQ architecture
  • llms.txt + crawler access for AI agents
  • Merchant feed & catalogue structuring
  • Core Web Vitals so bots render you fast
Get Started

STEP 3

Agentic Commerce Ready

Prepare for AI agents that buy for shoppers

  • Agentic checkout & API-readiness review
  • Real-time stock & price exposure for agents
  • Structured offers, returns & policy data
  • Ongoing citation monitoring & reporting
  • Monthly content + schema iteration
Get Started

Why AEO / GEO now?

Traditional SEO gets you ranked. Answer Engine Optimization gets you quoted.

AI Overviews and chat assistants compress ten blue links into a single answer. Paid click-through on AI-Overview queries has dropped sharply, while traffic that arrives from AI tools converts at a notably higher rate—because the shopper already trusts the recommendation.

AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are how brands stay discoverable in that world: structured data, answer-first content, clean entity signals, and a storefront fast and open enough for AI crawlers and shopping agents to read.

Built for the answer layer

We combine our Shopify engineering, performance, and content discipline into one outcome: when an AI answers a buying question in your category, your brand, products, and policies are the source it cites.

Goals we're

building toward

We're focused on measurable outcomes — case studies will follow as we publish each engagement.

High-performance Shopify builds

Fast, conversion-ready stores with clean architecture — engineered for scale, not technical debt.

  • Shopify
  • Development
  • CRO

SEO, CRO & ongoing growth

Search visibility, experiment-led optimisation, and retainer work that compounds revenue over time.

  • SEO
  • CRO
  • Growth

Award-caliber design & assets

Pristine aesthetics, cohesive asset libraries, and UI systems that elevate brand perception on every page.

  • Design
  • Development

Audit-to-launch clarity

Structured discovery, wireframes, and phased delivery — so clients know exactly what ships and when.

  • Shopify
  • Development
  • Growth

Published case studies

Documenting real outcomes — starting with our Shopify developer explainer; more client stories coming soon.

  • Development
  • Shopify
Want bE yourPARTNER !

Exquisite designmeets top-tiercompatibility

We are a young, dynamic boutique agency focused on crafting high-end websites that stand out. By working directly with individual clients, we bring exceptional dedication and high personal accountability.

Cost efficiency is always our key strength. Our ultimate ambition is to win prestigious awards at leading global design organizations, combining pristine aesthetics with flawless technical compatibility.

Ready to build something extraordinary?

Take it from

Our Clients

“Working directly with the team at Hoahwa was fantastic. The level of personal accountability and responsive communication made the project run smoothly, and the design aesthetics are top-tier.”

Sasha Seymour-Williams, Brand & Marketing

“Hoahwa's design aesthetics and technical compatibility allowed us to elevate our web presence. By working with individuals directly, we saved costs without compromising on quality.”

Joe Lack, Operations Manager

“Tasked with a tight deadline, the build was completed on time and within budget. The team was highly responsive, collaborative, and delivered a high-performance web experience.”

Jack Turner, Head of Digital

“Hoahwa is a fantastic partner. Highly recommend their agile team for high-end web design and development support. They combine great taste with technical expertise.”

Jack Stevens, Chief Operations Officer

“We're thrilled with the end results and the award-worthy aesthetic. The cost efficiency and dedication to code quality was exceptional.”

Sam Sandiford, Digital Manager

“One of the simplest, smoothest website launches I've ever seen. The direct communication and technical compatibility across all platforms was outstanding.”

Geoff Bull, Chief Marketing Officer

FAQ

Questions

SEO optimises for ranking in a list of links. AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) optimise to be cited inside AI-generated answers—ChatGPT, Perplexity, Gemini, and Google AI Overviews. It relies more heavily on structured data, entity clarity, and answer-first content than on classic keyword ranking alone.

We test a fixed set of buying-intent prompts across the major AI engines on a recurring schedule and track whether—and how—your brand is cited, alongside share-of-voice versus competitors, AI-referred sessions, and assisted conversions.

Schema and crawlability fixes are picked up within weeks. Building durable citation share across engines is a compounding effort, typically meaningful over 2–3 months as content and entity signals mature.

Agentic commerce is when an AI assistant completes a purchase on the shopper's behalf—reading your catalogue, confirming stock, and checking out via APIs. It is early, but the brands structuring their data now are the ones agents will be able to transact with first.

Lets TalkHoahwa

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