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eCommerceCROGrowth

Where You're Losing 70% of Customers: The eCommerce Funnel Breakdown

Most drop-off is normal — but the shape of your funnel reveals fixable leaks. Map sessions to PDP, cart, checkout, and purchase with template-level detail.

A steep cliff between collection and PDP often signals findability or relevance issues. Cart-to-checkout loss may be shipping surprise, account friction, or payment method gaps.

Prioritise by volume

  • Fix the step with the highest absolute drop first
  • Pair quantitative funnels with session recordings
  • Run focused tests rather than redesigning everything